NIKe
THE NEXT WAVE
Agency: Wieden Kennedy Shanghai
Role: Sr. Art Director
Brief: How do we express the meaning of "Just do it" when the words literally don't translate into the Chinese language?
More Press:
ADWEEK , LittleBlackBook , CreativityOnline , Hypebeast , CampaignBriefAsia , NextShark , Merca20(SP) , Digitaling(CN) , AllChina , DailyAds(CN) , DesignTaxi, FORBES: What Victoria's Secret Got Wrong, And Nike Got Right
More Press:
ADWEEK , LittleBlackBook , CreativityOnline , Hypebeast , CampaignBriefAsia , NextShark , Merca20(SP) , Digitaling(CN) , AllChina , DailyAds(CN) , DesignTaxi, FORBES: What Victoria's Secret Got Wrong, And Nike Got Right
Photography: Paul Calver
