MINI
THANK YOU
Agency: BSSP
Role: Sr. Art Director / Proofreader
March 22 2012, MINI USA celebrated their 10th year in America by thanking all 400,000 owners in the New York Times. Literally.
The double page ad was created using the first name and last initials of every MINI owner in America. The 400,000 names were weighted differently so that the letters would form the shape of a MINI. The dataset was so large that we had to rely on a big movie fx company to render the final files.
The double page ad was created using the first name and last initials of every MINI owner in America. The 400,000 names were weighted differently so that the letters would form the shape of a MINI. The dataset was so large that we had to rely on a big movie fx company to render the final files.
