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NIKe
THE NEXT WAVE



Agency: Wieden Kennedy Shanghai
Role: Sr. Art Director

Brief: How do we express the meaning of "Just do it" when the words literally don't translate into the Chinese language?


More Press:
ADWEEK , LittleBlackBook , CreativityOnline , Hypebeast , CampaignBriefAsia , NextShark , Merca20(SP) , Digitaling(CN) , AllChina , DailyAds(CN) , DesignTaxi, FORBES: What Victoria's Secret Got Wrong, And Nike Got Right








Photography: Paul Calver
2025







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AUSTIN, TX