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MINI LINK


Agency: BSSP
Art Director

The only social network where that weirdo from high school can’t find you.
Unless he drives a MINI.

I was tasked with leading the project and designing the entire app (with the help of two scrappy developers and an illustrator).

The app became a great way for dealers to give their customers a sense of the MINI community and attitude right from the sales floor. Furthermore, it gave new owners an easy way to find out about events and promotions.





2025









AUSTIN, TX