MINI LINK
Agency: BSSP
Role: Art Director
The only social network where that weirdo from high school can’t find you.
Unless he drives a MINI.
I was tasked with leading the project and designing the entire app (with the help of two scrappy developers and an illustrator).
The app became a great way for dealers to give their customers a sense of the MINI community and attitude right from the sales floor. Furthermore, it gave new owners an easy way to find out about events and promotions.
