MINI LINK
Agency: BSSP
Art Director
The only social network where that weirdo from high school can’t find you.
Unless he drives a MINI.
I was tasked with leading the project and designing the entire app (with the help of two scrappy developers and an illustrator).
The app became a great way for dealers to give their customers a sense of the MINI community and attitude right from the sales floor. Furthermore, it gave new owners an easy way to find out about events and promotions.
![](https://freight.cargo.site/t/original/i/df6da96a79e16db9dab4930634c74faf9e3016d3b003485560baa4e426c9c226/MINILINK_whitecomp_0001_configColor_o.jpg)
![](https://freight.cargo.site/t/original/i/9fde517e3d8097d7a8760c7b1504243eba76e04c0a301d4595f0af8a7aeeab77/MINILINK_whitecomp_0003_profile_o.jpg)
![](https://freight.cargo.site/t/original/i/6e09d36eac3cd5b848b34a276f7aa03bc34ef1b2a0712b30409c48e5c93efdf0/MINILINK_whitecomp_0004_waves_o.jpg)
![](https://freight.cargo.site/t/original/i/a10712ea91783ee72b28c99cb05dde04b4cd480cd6bd3962df0d39ab62611779/MINILINK_whitecomp_0008_rallymodePanel_o.jpg)
![](https://freight.cargo.site/t/original/i/5bb8a0712fc7e7e056fc4c18a97b974050b1b12c447c39010a00adbad3fea629/MINILINK_whitecomp_0009_eventslist_o.jpg)
![](https://freight.cargo.site/t/original/i/c9cf8ac80b8ceb4747012f4289eb44d7391aa7be4a61556f70f551418a247220/MINILINK_whitecomp_0007_signin_o.jpg)