I like to imagine that this is a spot about a man who has spent 2020 and most of 2021 stuck indoors with his family. At this point, he’s afraid of whats out there. He’s forgotten all feelings of freedom. And today is the day he decided to stop drinking.
These are some spots we wrote about very corporate people that were filmed in a WeWork in LA. WeWork’s business model was falling apart. So they have to rent their “anti-office” locations to Hollywood, so that they can transform them into the very same thing they claim they aren’t.
Agency: TBWA/Chiat/Day LA