C4 X SAQUON BARKLEY
To reimagine C4 Energy with a whole new audience we partnered we the top eagle himself, Saquon Barkley.
In 2025, we launched a new master brand direction with a kick off spot launching the We Are All Athletes tagline and a dozen atheletes of all definition.
In 2026, we launched C4 Sport with Saquon, our new complete workout system, including Alphabomb Sport.
In 2025, we launched a new master brand direction with a kick off spot launching the We Are All Athletes tagline and a dozen atheletes of all definition.
In 2026, we launched C4 Sport with Saquon, our new complete workout system, including Alphabomb Sport.



