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MINI
The Best Test Drive Ever. Period.


Agency: BSSP
Role: Sr. Art Director

Winner of a Silver ADC Cube
Two Addys: Best in Television and Gold for Cinema.
Featured on Adweek, Fast Company, Creativity Online & IMAX.

MINI asked people to describe The Best Test Drive Ever in just six words. MINI would select one submission and make it happen. As submissions rolled in, we responded immediately. Each submission was illustrated and posted back online the same day.






Out of thousands, one submission was picked: STEWARDESS, SALT FLATS, PARATROOPERS, SUSHI, FALCONER. This is the result. A submission made on Facebook by a nice boy named Matthew. The final spot premiered at IMAX before Mission Impossible: Ghost Protocol. Tom Cruise made millions.





2024









AUSTIN, TX